CHESTER CAMPAIGN - 2019 / 2020

CHESTER RACECOURSE

During my time at Zut Media, I was tasked with crafting the visual treatment for the Chester Races 2019 social campaign. The concept was to infuse a sophisticated, cinematic feel into the imagery, achieved through the use of double exposure. This year marked a special milestone—the 150th anniversary of the races. To capture the essence of Chester, all footage was shot on location, from the historic city walls to the iconic cathedral and, of course, the racecourse. We also carefully incorporated archival images, seamlessly composited into the sequences to enhance the storytelling.